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Free live webinar for food & beverage founders
Why Consumers Never Taste Your Great Product
A simple way to understand why great products struggle to get noticed, trusted, and tried.
What you’ll learn
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Why product quality alone does not drive growth at the beginning
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Why consumers ignore good food and beverage products
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How awareness, consideration, trial, and repeat purchase really work
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What influences the decision before the first bite
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How stronger positioning and branding systems help challenger brands compete
25 June · Live on Zoom · 40 minutes including Q&A
We only have 20 spots available
(otherwise the Q&A gets out of control!)
If your product is great, why aren't more people buying it?
A great product can create repeat purchase. But only after someone tries it. Before the first bite, your brand has to do the work:
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create awareness
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build trust
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explain the difference
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give people a reason to choose you.
This webinar is for you if:
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You run a food, beverage, coffee, wellness, or functional product brand
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Your product is good, but growth is slower than expected
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You struggle to stand out from bigger competitors
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You want more customers to notice, trust, and try your product
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You are preparing for retail growth or new markets
Why listen to me?
Hi, I'm Dobrin from Design Studio Eleven
I’ve spent more than 20 years working with consumer brands from inside agencies, corporate brand teams, and my own branding studio — including Heineken, Finlandia Vodka, Jack Daniel’s and founder-led food and beverage brands like Ancestral Superfoods, Furisto and BioConcerve.
Today, Design Studio Eleven helps restless food and beverage brands compete above their weight and earn their place among category leaders.
Brands we have worked with:
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