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The BREW Process

Strategy first, design second. Always in that order.

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One connected brand building process for Food & Drink founders ready for their next stage.

Distilled from 15 years of real-life experience inside the best brands in the industry, on the marketing, agency and distributor side. Not from a template.

B — Brand strategy

Step 1:

The foundation everything else is built on. It starts with a Discovery Workshop with you and your team, then real consumer data, to balance the inside and the outside view. All of it to define what makes your brand credible, relevant and different. Distilled into one statement: the brand recipe that connects the dots.

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Includes: 

  • Brand Discovery Workshop (2–3 hours, in person or online)

  • Consumer data review: research, interviews, social listening or analysis, depending on the project's needs and the questions to verify

  • Brand roots & DNA: to make sure your brand is credible

  • Consumer Insight: to make sure your brand is relevant

  • Brand's Own Space: to make sure you're different from your competitors

  • Connection and distillation into the Brand Essence

  • Development of the Brand Positioning Statement

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Output: 

A complete brand strategy. A Brand Essence that forms the foundation of all future creative work.

A Brand Positioning Statement to guide business decisions.

R — Routes

Step 2:

Based on the Brand Essence, we clarify possible creative directions, explored as Flashboards. So design starts from strategy, not aesthetic guesswork. Or "my friends like orange". Together, we lock one direction before any design starts.

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Includes: 

  • Flashboards for up to 3 creative directions, with examples

  • 1 chosen creative direction, with description

  • Final brand personality description

  • Design brief, ready to use

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Output: 

a brand world chosen and a clear creative direction brief. So design can continue with or without us.

E — Expression

Step 3:

Your brand made visible, tangible and unmistakable. We create one distinctive identity system that works across packaging, digital, retail and all communication. A brand, not a logo, is a memory structure that helps people recognise, remember and choose. At the moment of purchase. The right moment.

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Includes: 

  1. Logo system

  2. Typography system

  3. Colour system

  4. Grids and key geometric elements

  5. Image treatment and approach

  6. Tone of voice and up to 3 main brand topics

  7. 1 master pack, with mock-ups as proof of performance

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Output: 

a solid brand identity system, ready for real-world application.

W — World-Ready

Step 4:

 Your brand brought to life across every touchpoint, and ready to compete with the biggest, wherever you play. Everything organised as one system your team, partners, designers and AI can run, without coming back to us for every new asset.

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Includes: 

  • Adaptation of up to 6 SKUs from the master pack

  • Digital communication templates

  • 3 key trade and sales materials

  • Brand guidelines, up to 40 pages

  • How-to instructions for designers, non-designers and AI

  • A video walkthrough (up to 60 min): how to use the system and where everything is

  • All working files, with full rights to use

  • Handover

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Output: 

a brand system ready to compete beyond its current size and market.

The B>R>E>W Process

A brewing process shown to illustare brand building work of teh studio for dood and drink

Timing & Investment

​​The House BREW the full process done for you

  • full 4 steps

  • timing - up to 6 weeks

  • investment - from low five figures, fixed before we start

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Just Clarity /our Brand strategy + creative direction done for you service/

  • 2 steps Brand strategy + Routes

  • timing - up to 3 weeks.

  • investment - half the House BREW investment. Fully credited toward the full BREW if you continue within 20 days.

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Language: Includes one language (English or Bulgarian).

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Up to 6 weeks for the full BREW process. Every stage includes 2 rounds of changes.​ Two phases: Clarity (Brand strategy + Routes), then Design (Expression + World-Ready). Want a smaller first step? Start with Clarity, and continue when you're ready.

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Add-on services:

  • naming,

  • tagline development,

  • website design (Figma),

  • extra SKU adaptations,

  • extended guidelines,

  • additional languages ( German, Italian, Spanish)

  • product photography,

  • illustrations.

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