Hi, Branding Studio 11 here!
THE
STUDIO
Design Studio 11 is a Sofia-based brand consultancy and design studio dedicated to transforming businesses through holistic branding solutions. Founded in 2017, we specialize in bridging the gap between marketing strategy and brand design, creating impactful brand experiences that help ideas grow faster and communicate more effectively. With a unique blend of strategic insight and creative execution, we develop comprehensive brand strategies, craft visual and verbal assets, and ensure seamless implementation to build strong, consistent brand presences locally and internationally. At the heart of our work is a passion for helping businesses articulate their value, connect with their audiences, and achieve sustainable growth.
Founded in:
2017
Specializing:
Brand
Strategy
& Design
We offer :
Brand Transformation Solutions
Hello, I'm Dobrin!
My job is simple: I help brands evolve, grow and transform their performance...
I’ve spent the last 20 years in marketing, branding, and design—shaping and transforming some of the world’s most recognized brands on the local market. As a marketing leader for Jack Daniel’s, Finlandia, Heineken, Desperados, and more, I’ve driven award-winning brand transformations, market expansions, and repositioning strategies that reshaped consumer perception and fueled business growth.
Being part of leading advertising agencies like Ogilvy and DDB, I gained deep insights into how brand activation and performance could benefit from a stronger connection between strategy and design.
From strengthening market position for Bulgaria’s best-selling beer to 1 million hectoliters out of a 5-million-hectoliter market in 2010 to executing full portfolio segmentation strategies that won international recognition, I understand how to build brands that connect, scale, and stand the test of time.
Now, as the founder of Eleven—The Brand Evolution Studio, I bring that expertise to ambitious businesses looking to redefine their next chapter. Whether refining positioning, expanding into new markets, or crafting a compelling brand identity, I help brands evolve—strategically and creatively, efficiently and effectively, without unnecessary business disruption.
Design the future. Evolve by choice.

Co-Founder and Owner of Design Studio 11