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BRANDS.

WORLD-READY.

We help Food & Drink founders build the brand their next stage needs. One that wins shelves, minds and markets.

In 6 weeks, 4 steps, through our BREW process.

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I've been on all sides of the table.

Hi, I'm Dobrin! 

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I've spent more than 15 years building brands from a lot of different angles:

  • Agency-side, inside Ogilvy and DDB

  • Distributor-side, launching spirit brands and building portfolios

  • Client-side, leading marketing for Heineken, Jack Daniel's and Finlandia Vodka in local markets

  • And now as a brand designer, in my own brand building studio, Eleven

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Most brand builders and studios lean on one side. Eleven is built on all of them. So strategy and design finally work as one, in our BREW brand building process.

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Most designers make packs prettier. Most consultants deliver strategy slides. We build brands.

By connecting strategy and design in one brand system your team can actually run. Effectively. 

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Mind The Gap

Where you ARE today?

Your product is good. Really good.
Still, shoppers pick the other one.

You were taught a great product sells itself.

It doesn't.

Not in time.

You don't need another nice design.

You need a brand that comes to mind.

At the right moment.

THE GAP

Most brands are built for where they've been. Not where they're going next.

Where you WANT to be?

Ready to grow. Wherever you play.

Big or small. Local or international. On shelf, on site and on social. Your brand looks established. Earns trust.

And is easy to run.

People recognise you. Distributors back you. Your team knows exactly what to say.

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You sleep well the night before you raise your prices. And the next one too.

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The BREW Process

A World-Ready Brand in 6 weeks.

Brand strategy

Positioning built by someone who's sat on the brand owner's side of the table - not just theory, but what actually drives growth in your category. Who you are, who it's for, how to win.

Routes

Different creative routes, explored.

One direction chosen.

Design based on strategy. Not aesthetic guesswork,

or "my friends like orange".

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Expression

Full brand identity:

  • logo & typography system

  • colour, geometry, images

  • words and Tone of Voice

  • master pack design

Built to win the shelf and stay unmistakable. Everywhere.

W

World-Ready

The brand rolled out across your materials. Brand guidelines your team, partners, non-designers and AI can run without friction.

So you don't need to call us for every next banner.

B

R

E

Brands we've built

Our work 

World-Ready brands

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"When we took Ancestral Superfoods beyond Bulgaria, the brand suddenly had to work for many more people. Distributors, partners and our communication team were all using it at once. Dobrin helped us turn what we had into one clear system, with strategy and visuals that belonged together. Everything stayed consistent and easy to follow, whoever was working with it. He understands what a brand must do for the business: support growth, hold up in new markets and remain clear for everyone who works with it. That's a real strength, and exactly what a growing food brand needs."

Jivko Djamiarov -

Founder, Ancestral Superfoods

Products can be copied.
Brands can't.

A great product keeps the customers you have. A great brand brings the new ones you want. That's where growth comes from.

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At Eleven, we'll build the brand your next stage needs. Your strategy will be sharp and clear. Your design will be distinctive and memorable. And the best part: strategy and design as one, from people who've run brands from the inside.

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If your product is ready, don't wait to be found. Get chosen.

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