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A Holistic Hybrid Process Crafted to Drive Real Results
Our Branding Studio 11 is the perfect partner for starting or transforming organizations looking to establish a strong brand presence. With a long history of creating impactful brands, we have the skills and processes to deliver high-quality Holistic Branding with unmatched effectiveness, completeness, and care.
Strategic Clarity > Verbal Clarity > Visual Clarity > Brand Activation Roll Out
Our process
Strategy First Branding Approuch
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To build an effective strategy, first step is to get a market orientation. At this stage we will get market insights for customer needs, competitive landscape, trends, opportunities and threats. What to expect:
1.1 Competitive Analysis
1.2 Consumer Insights/Values/Drivers
1.3 Market Segmentation
This step ensures all strategies alignment with market need and demand, leading to sustainable business in future.
![1513-our-process-2024-2-17204411155061.jpg](https://static.super.website/fs/super-website/userFiles/brand-springboard/images/1513-our-process-2024-2-17204411155061.webp)
Now, having better understanding on the market, the next step is to decide where to play and how. At this stage we will Clear and distinctive marketplace for the brand, differentiating from competitors, showing strengths. What to expect:
2.1 Definition of Our Segment
2.2 Differentiation Points
2.3 Core Values and Personality
2.4. Positioning Statement
This step is highly important as lack of strong positioning leads to low ROI of the marketing investments and volatile business results.
![1515-our-process-2024--3-17204413255081.jpg](https://static.super.website/fs/super-website/userFiles/brand-springboard/images/1515-our-process-2024--3-17204413255081.webp)
Having main strategic points clear out, it is time to design verbal and visual brand assets. Those brand authenticators and core message carriers will help you signal to the audience your desired positioning. What to expect:
3.1 Verbal Identity - Craft verbal identification for the brand - Naming, slogan, tag-line etc.
3.2 Visual Identity - Design visual brand assets - logo, choose colour palette, typography etc.
Holistic branding enhances marketing efforts impact and effectiveness, driving business success.
![1517-our-process-2024--4-17204417004697.jpg](https://static.super.website/fs/super-website/userFiles/brand-springboard/images/1517-our-process-2024--4-17204417004697.webp)
How, when we know who are we talking, what we will say and how, is time to decide where to say it . What to expect:
4.1 Consumer Persona -Creation of in-depth personas to better understand and target your audience.
4.2 Communication Planning - Development of a strategic plan to effectively reach the audience across multiple channels.
This plan ensure that we will start the communication of our audience in effective and prepared way.
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This step is dedicated to designing of high-quality content that really supports marketing and sales efforts. Other educating or engaging the audience, our materials will demonstrate the product's value in distinctive way. What to expect:
- Letterheads and Email Signatures
- Brochures and Flyers
- Presentation Templates
- Social Media Graphics
You will have all the needed material to smoothly kick start or restart your brand communication on various platforms.
![1522-our-process-2024--6-17204420233904.jpg](https://static.super.website/fs/super-website/userFiles/brand-springboard/images/1522-our-process-2024--6-17204420233904.webp)
A brand launch rollout is as exciting as it is time-consuming. Our support will get you. This add-on service puts everything into action, ensuring all your visual touchpoints are on-brand and beautiful — but, most importantly, start building traction and trust.
This step ensures that the brand message reaches the target audience effectively. And you can focus on your most important task - building your business.